Hotels supporting environmental protection program through LEED-certification

What’s the major push for the hotels these days if not to sustain the green trends? That’s right. US Green Building Council (USGBC) is in their major campaign taking care of the environment and pursuing ways on across-the-board compliance. Sounds like a big challenge for the council. But thinking about the benefits of caring for the environment, promoting sustainable homes and operating at cost-effective green solutions on how to address this challenge. Of course, inviting hotel owners to comply is another thing. So what’s the result?

Certification is the answer. It means for a building or a hotel to pass compliance test, it must be USGBC LEED pre-certified. How is this possible?

LEED or Leadership in Energy and Environmental Design is USGBC’s driving environmental care program. It’s aimed at promoting cost-effective building and certification process while maintaining the quality of work in building hotels. LEED is also an effective program as it promotes leadership and invites long term commitment amongst business owners. In fact, market leaders can include this certification in their portfolio as their achievement.

In terms of compliance, Starwood’s Element Hotels paved its ways to its commendable recognition. Why? Element is considered to be the first hotel that promoted and pursued the LEED program within their business. Following through a simpler LEED pre-certification procedure, Element finally got its pre-certification in 2008. Comparing the property’s environmental contribution and energy-saving reports from the previous years, Element had a 20% saved energy and more than 30% reduced water consumption which is equivalent to around 950 gallons of water.

There are other benefits from utilizing the LEED certification program. Think about the extensive results if all the hotels in the US alone comply with this program. It does yield results. If all other hotels activities like car and bike rentals are aimed at enhancing and promoting environment care, the guests would definitely notice the market owner’s drive to sustain and promote LEED-based program.

It sure is a strong advertisement isn’t it? Well, this is also a business strategy. Know how word of mouth works. So when guests started sharing their experiences to their friends and relatives, you’ll get nothing but raves and increased profits.