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BP – From Social Responsibility to Environmental Catastrophe

BP on Corporate Social Responsibility
The Gulf of Mexico oil spill has triggered debate concerning how to effectively gauge corporate social responsibility. Many people have begun to doubt the intent of big companies, suspecting that they are not doing their job in ways that will protect both people and the environment.

In the case of BP [NYSE: BP] who was liable for the explosion and oil spill associated with the Deepwater Horizon deep-sea oil rig, the public has really been forced to take a second look at whether or not they can truly believe a company’s efforts to maintain an image of social responsibility. Before the oil spill, BP was lauded for its “Beyond Petroleum” campaign and the company’s efforts to position itself as the greenest fossil fuel producer. BP’s work in the field of marketing and reputation management even snagged two awards last year: PRWeek campaign of the year as well as an Effie from the American Marketing Association. Things were looking good for the London, UK based energy giant.
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BP to start test to stop oil spill

BP temporarily stopped leak after putting capBP began a test that could potentially stop the oil spill from its destroyed rig on Wednesday. If the cap tests run smoothly, BP finally will be able to demonstrate results in stopping the oil spill from its rig that went out of control three very long months ago. Retired Coast Guard admiral Thad W. Allen confirmed after a briefing in the state of New Orleans after BP scientists approved the plan. The test were delayed, yet again for almost a day to make sure that mistakes weren’t being made.

The new test will involve an attempt to close another valve that was left open to alleviate the pressure and continues to leak. The test will include a serious of steps to close the open valves one by one while considering the safety of the procedure. The worst thing to happen if the tests fail will result in the leaking of the well from the bottom of the sea instead of going through the hole in the destroyed oil rigs. Continue reading

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BP Attaches New Cap on Gushing Oil Well

BP Installed New Containment Cap on Damaged Oil Welln the most recent attempt to stop the BP oil spill, a tight fitting cap was affixed on top. The disaster that led to the rig explosion has greatly damaged the surrounding bodies of water and coastal regions, continuing to pose a threat to both. The most recent attempt lasted for two days and is seen as a temporary fix to the gushing oil well. BP is still trying to develop a plan to permanently stop the gushing oil leak.

Residents of the affected coastal areas are quite doubtful about the company’s ability to contain the spill. However most people are thankful that steps are still being taken to stop oil from rushing out into the ocean. BP has employed local fishermen and boat owners whose livelihood was affected by the spill to posts in the Vessels of Opportunity program. Those who were employed can only hope that the company’s effort will pay off soon.
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BP’S RECOVERY EFFORTS: EVIDENCE OF PROMISES THEY COULDN’T KEEP

When the Deepwater Horizon shattered 78 days ago, BP [NYSE: BP] promised a lot to the public, environmental organizations and to the federal government. In March, BP claimed they would be able to skim and eradicate almost 500,000 barrels of … Continue reading

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