Tag Archives: corporate social responsibility

The Gulf of Mexico oil spill has triggered debate concerning how to effectively gauge corporate social responsibility. Many people have begun to doubt the intent of big companies, suspecting that they are not doing their job in ways that will protect both people and the environment.

In the case of BP [NYSE: BP] who was liable for the explosion and oil spill associated with the Deepwater Horizon deep-sea oil rig, the public has really been forced to take a second look at whether or not they can truly believe a company’s efforts to maintain an image of social responsibility. Before the oil spill, BP was lauded for its “Beyond Petroleum” campaign and the company’s efforts to position itself as the greenest fossil fuel producer. BP’s work in the field of marketing and reputation management even snagged two awards last year: PRWeek campaign of the year as well as an Effie from the American Marketing Association. Things were looking good for the London, UK based energy giant.
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