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Globally, there has been no clear-cut definition of what ‘sustainable packaging’ really means. Most of the policies are geared towards waste reduction and recycling but nothing has given emphasis on sustainability. But Sustainable Packaging Alliance (SPA) believes that packaging will only be “sustainable” if it meets the four sustainability principles (from sustainablepack.org):

Effective – provide social and economic benefits;

Efficient – provide benefits by using materials, energy and water as efficiently as possible;

Cyclic - be recoverable through industrial or natural systems; and

Safe – non-polluting and non-toxic.

Interest in sustainability packaging has been growing. According to a New Report from the Global Industry Analysts, Inc, the global sustainable packaging market is expected to reach US$142.42 billion by 2015. From the looks of it, such 2015 projections will be possible or may even exceed the above-mentioned US$142.42 billion. You might wonder if it really is possible, so here are some reasons why:
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